Indian Institute of Management Udaipur Library

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1.
Managing Customer Value : creating quality and service that customers can see

by Gale, Bradley T.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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2.
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York, NY: Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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3.
Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota.

by Teixeira, Thales S [author.] | Piechota, Greg.

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York : Currency,(Penguin) 2019.Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 TTS] (1).

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